'GodBaby' He Cries. He Wees. He Saves The World

A Christmas poster and radio ad campaign which portrays Jesus as a baby doll and carries the slogan, 'He cries. He wees. He saves the world' was launched yesterday.

GodBaby is ChurchAds.net 2012 Christmas campaign which aims to "remind people that Christmas starts with Christ!"

The poster (see right) will be displayed across the country during the Christmas season and has been backed by a number of key figures in the Christian community.

Rt Revd Nick Baines, Bishop of Croydon said: "It’s another strong and arresting image. It will surprise some and disturb others...Which is exactly what the real Jesus did. And it forces us beyond the tinsel to the human reality of 'God among us”.

But not everyone has been so positive. One tweeter called the toy "hideously white" with others simply saying "oh no" or "is this a joke?"

Rachel Farmer from ChurchAds compared the campaign to marmite, "you either love it or you hate it".

The poster and radio advert can be downloaded for free from ChurchAds.net and developers are hoping that Christians of all denominations will get behind the campaign.

The 'Christmas Starts with Christ' campaign has been running for 4 years. According to research from the developers, 42% of people seeing ChurchAds material made them think more about the true meaning of Christmas.

The group say they have secured the services of top designers who have worked on the campaign for free. Thanks to funding from The Jerusalem Trust and donations from the public and churches, the group are hopeful that based on previous years success, around 1000 poster sites and 30 radio stations will be covered this year.