Archibald Mountbank has the power to make almost anything 1% better. Whether you want to be 1% better looking or 1% taller, Archibald Mountbank is your man. He can even boost your immune system or your willpower... for a fee. Archibald Mountbank, one of the richest (and most hated) men in Britain, is about to retire from his highly contentious profession. But before he retires, Mountbank's Commercial Manager has accepted an offer to allow Mountbank to be shadowed by a journalist. Alistair Dodd, a cynical journalist commissioned to write a hatchet job biography, gets a rare look into the life and practices of the elusive Mountbank and discovers that everyone needs to believe in something... it's just a question of what.