In six compelling chapters, this book recounts conversations that discuss what is ethical, why it does not occur more often, and how can we improve ethical conduct in our personal and public lives. The conversations include Knowing Ethical Principles, Learning How to Apply Principles in Practice, Moral Reminders, Accountability for Conduct, Addressing Structural Problems, and Ethical Vigilance. Major ethical perspectives are discussed in conversational format, as are fascinating ethical dilemmas taken from actual cases to evaluate and improve our ability to identify ethical principles and make decisions that reflect concerns beyond self-interest. "There is no such thing as a small ethical decision...and the most important person to be vigilant about is you." The book provides an outline for better ethical conduct in six ways.Memorable quotes from the conversations: The opening sentence in the book: "You undoubtedly think you are more ethical than you really are!"The highway for unethical and corrupt conduct is a wide road.""Your life has meaning to the extent you're living for others.""The only way to insure that ethical reform lasts is through vigilance---and vigilance involves accountability, exposure, and reform.""No one is ever forced to be unethical. It's always a choice,""Ethics begins with your next decision."