Creating Awareness Is Not Enough

Drawing upon historical movements and movement theory, interviews with the executive leadership of today's most exciting global nonprofits, real world experience leading humanitarian operations, and a career as a decorated Special Ops officer in the United States military, in Igniting Movements author Damon Friedman provides a model for building effective movements, inspiring people to come together under a singular vision to make the world a better place.

Hope, drive, and faith is not alone enough to spark a global movement. Visionary leadership, a shared cohesive ideology, effective organizational structure, and powerful strategic messaging--these are the "Four Pillars" around which effective movements are built and real positive change is made.