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Affective Governmentality: Neoliberal Education Advertisements in Singapore

  • Paperback
  • Publisher: Springer
  • 15.6 x 23.4 x 0.9 cm

£45.18

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This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society.
Affective Governmentality: Neoliberal Education Advertisements in Singapore and Sacred And The Profane
Sacred And The ProfaneAffective Governmentality: Neoliberal Education Advertisements in Singapore

  • Title

    Affective Governmentality: Neoliberal Education Advertisements in Singapore

  • Author

    Andrew Joseph Pereira

  • Book Format

    Paperback

  • Publisher

    Springer

  • Published

    August 2020

  • Weight

    218g

  • Dimensions

    15.6 x 23.4 x 0.9 cm

  • ISBN

    9789811378096

  • ISBN-10

    9811378096

  • Eden Code

    5292102

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