As city centers become more revitalized, desirable, hip, and trendy, there is a wave of new church planters moving in. A direct correlation can be seen between the \"livability\" of a place and the number of new churches planted there. But should the driving goal of church planters be to move and plant the Gospel in cities and neighborhoods that are deemed desirable? What about uncool paces? What about the urban hinterlands? Benesh includes frank confession and discussion about motives in church planting, the value of place, ministry calling, and personal identity. He also challenges prevailing perceptions of what makes a city livable.