Before being featured in Oprah's Super Soul Sunday and making the cover of Time Magazine, Rob Bell caused the entire evangelical world to wrestle with the scope of salvation with one daring question: who gets to be saved? For religious progressives, Bell – the star of the influential Nooma series, game-changer in the church, and budding TV entrepreneur – offers a passionate faith, a prophetic challenge, a biblical acuity, and a generous vision of who God is in the world. For conservatives, Bell's the voice that young Christians are looking for—a person who takes science seriously, speaks at cutting edge of popular culture, and argues God is bigger than our language for him. The Christian message needs a new interpreter: one particular enough to embody the tradition but broad enough to evoke thought and feeling from a range of people, including evangelicals, religious progressives, and those disenchanted with churched religion—the spiritual but not religious, who find themselves compelled by Bell's charisma and artistic creations. Rob Bell offers a beautiful Jesus that entices, absorbs and inspires individuals to go beyond the back-biting and turf-fighting and culture wars that plague contemporary forms of evangelical and liberal Christianity. Author, scholar, and speaker James Wellman offers an incisive and critical look at Rob Bell: his influence, his roots, his brand. Wellman's explains Bell's rhetoric, ponders the implications of his creative message-making, and provides an interpretation of his influence that puts Bell at the center of a new American Christianity.