Author
Andrew Atherstone
Book Format
Hardback
Publisher
John Murray Press
Published
July 2022
Today's Price
£19.03
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Repackaging Christianity
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Author
Andrew Atherstone
Book Format
Hardback
Publisher
John Murray Press
Published
July 2022
£19.03
Save 14%
Free UK Delivery
Available - Usually dispatched within 3 days
Repackaging Christianity
Today's Price £19.03
Add both to basket for £27.68 and save £4.32
The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.
Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?
Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.
Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.
With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age.
Author
Andrew Atherstone
Book Format
Hardback
Publisher
John Murray Press
Published
July 2022
Weight
560g
Dimensions
160 x 238 x 32 mm
ISBN
9781399801515
ISBN-10
1399801511
Eden Code
5685148
More Information
Author/Creator: Andrew Atherstone
ISBN: 9781399801515
Publisher: John Murray Press
Release Date: July 2022
Weight: 560g
Dimensions: 160 x 238 x 32 mm
Eden Code: 5685148