So often in the Christian community we hear the question, "What do we need to do to reach the unreached?" While this appears to be a good question, perhaps it is the wrong question. Instead of focusing on what be best practices for the people we desire to reach, our answers tend to revolve around what are best practices for us. The better question is, "How can the unreached be reached?" This takes us out of the center of the story and seeks to find the best methods and means to reach those who need to clearly hear the good news of God's grace.