Every preacher wants to see God's Word impact their congregation. We wrestle with meaning, check the original Greek, and consult commentaries to make sure we're faithful, articulate, and gospel-driven . But what if, in our diligence, we're neglecting application, leaving our listeners informed rather than transformed?Richard Coekin is passionate about application and candidly shares his own mistakes and growth in preaching over the past thirty years. Writing for both new and experienced preachers, Coekin lays out what good application is, what it's not, and how to develop in this vital area so congregations don't just hear the Word, but are equipped to put it into practice.