The Rise of Bible Sales: Is Gen Z is Leading a Bible Revival?

“This generation isn’t walking away from the Bible — they’re running toward it.”

Something Is Happening with Gen Z and the Bible

Bible sales in the UK are surging. But what’s truly fascinating? It’s Gen Z leading the charge.

According to recent industry insights, young people across the UK — typically aged 11 to 26 — are buying more Bibles, sharing Scripture on social media, and turning to God’s Word as a refuge in a complicated world. In a culture where attention is fragmented, this focus on ancient text feels almost countercultural. And that’s exactly why it matters.

Gen Z: The Most Spiritual Yet?

Despite a decline in traditional church attendance, Gen Z is redefining what faith looks like. A recent survey found that 62% of 18-24-year-olds describe themselves as "very" or "fairly" spiritual—a huge contrast to the 35% of over-65s who say the same.

This hunger for something deeper is showing up in surprising ways, like the Good News Bible – The Youth Edition, which has seen sales nearly double since 2021.

Clearly, young people are searching for wisdom, connection, and something that speaks to the soul.

And they’re finding it in the Bible - which is good great news!

Why Are Young People Buying Bibles?

So what’s behind this surge? Here’s what we’re seeing:

1. A Search for Meaning – With uncertainty everywhere, Gen Z is seeking truth that doesn’t shift with the latest trend.
2. Mental Health & Soul Care – The pandemic, anxiety, and burnout have pushed many to explore faith as a source of peace.
3. The TikTok Effect – Social media is full of Christian creators making Scripture accessible and compelling.
4. Bibles That Speak Their Language – The rise of beautiful, journaling, and study Bibles (Hosanna Revival, anyone?) is making the ancient text feel fresh and alive.

This Isn’t Just a UK Thing

It’s not just happening in Britain. Over in the US, Bible sales have spiked 22% in the past year alone, with publishers reporting more first-time buyers than ever before. Clearly, something is shifting globally—young people are opening the Bible and discovering a story bigger than themselves.

From TikTok to Testimony

Platforms like TikTok and Instagram are filled with young Christians reading the Bible, sharing verses, annotating margins, and asking honest spiritual questions. These posts are getting hundreds of thousands of views.

Faith is no longer locked away in church halls — it’s happening on For You pages.

And when digital curiosity leads to real-life transformation, Bible sales follow.

What This Means for the Church

This isn’t just a trend — it’s a call. Churches and ministries have an opportunity to:

• Provide beautiful, accessible Bibles to young people
• Speak their language — visually, emotionally, and spiritually
• Support discipleship that starts with curiosity and leads to conviction

If you’re a church leader, parent, or youth worker, this is your moment to invest in the next generation.

Final Word: It’s Their Turn Now

The Bible isn’t old news. It’s eternally new — and Gen Z knows it.

Let’s not assume they’re disinterested. Let’s meet them in their search. Let’s give them Bibles worth opening, stories worth exploring, and a hope worth holding onto.

Explore Bibles for the Next Generation.

Not sure which Bible is right for you? You can learn more in our complete, free 97-page ebook, 'How to Choose Your Bible'.