In Brand Luther, historian Andrew Pettegree illustrates Martin Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure; its first brand. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, printing and capitalism into one enthralling story, revolutionising our understanding of one of the pivotal figures and eras in all of human history.