Brand Luther Paperback

How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe...

by Andrew Pettegree;

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Brand Luther

Full Product Description

In Brand Luther, historian Andrew Pettegree illustrates Martin Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure; its first brand. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, printing and capitalism into one enthralling story, revolutionising our understanding of one of the pivotal figures and eras in all of human history.

Brand Luther by Andrew Pettegree was published by Penguin USA in October 2016 and is our 61479th best seller. The ISBN for Brand Luther is 9780399563232.

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Details for Brand Luther

Author / Artist
Book FormatPaperback
PublisherPenguin USA (October 2016)
Number of Pages400
Thickness23 mm
Height214 mm
Width140 mm
Product Code4492931
Page last updated 8th October 2016
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