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MADISON AVENUE MAKEOVER

by Michael Farmer

  • Paperback
  • Publisher: LID Publishing
  • 15.6 x 23.4 x 1.8 cm

£14.08

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In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.

  • Title

    MADISON AVENUE MAKEOVER

  • Author

    Michael Farmer

  • Book Format

    Paperback / softback

  • Publisher

    LID Publishing

  • Published

    May 2023

  • Weight

    292g

  • Dimensions

    15.6 x 23.4 x 1.8 cm

  • ISBN

    9781911687641

  • ISBN-10

    1911687646

  • Eden Code

    6239506