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God Rock, Inc.: The Business of Niche Music

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Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets' boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.

  • Title

    God Rock, Inc.: The Business of Niche Music

  • Creator

    Andrew Mall

  • Format

    Hardcover

  • Publisher

    University of California Press

  • Published

    December 2020

  • Weight

    568g

  • Page Count

    322

  • Dimensions

    15.8 x 22.9 x 2.6 cm

  • ISBN

    9780520343412

  • ISBN-10

    0520343417

  • Eden Code

    5223898