Philanthropy Manager – Mid-Value

Lead and Grow Our Mid-Value Special Giving Programme

World Vision UK is seeking an experienced mid-value fundraising specialist to lead and grow our Special Giving income stream (gifts up to £10,000), delivering sustainable year-on-year growth and raising over £1 million annually by 2030 for the world’s most vulnerable children. This is a strategic role focused on mid-value donor acquisition, cultivation, upgrade and stewardship, turning warm supporters into committed, long-term partners of our mission.

The Opportunity

This role is ideal for someone who understands the distinct dynamics of mid-value fundraising, balancing scale and personalisation, building structured relationship focused donor journeys and using data insight to drive upgrades and retention. You will:

Shape and deliver the Special Giving (mid-value) strategy

Develop and implement a clear growth strategy for donors giving up to £10,000

Manage forecasting, income targets and KPIs

Build structured upgrade pathways from mass-market into mid-value

Establish clear qualification processes into major donor pipelines ​

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Grow our Emergency Fund

Design a compelling mid-value proposition

Develop engaging campaigns

Ensure timely, high-quality stewardship and impact reporting

Embed strong cross-team processes to maximise income opportunities ​

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Manage and grow a portfolio of mid-value donors

Personally steward a portfolio of engaged mid-value supporters

Deliver tailored communications, proposals and impact updates

Identify and convert new prospects through data insight and targeted outreach

Create meaningful engagement touchpoints that deepen commitment

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Lead and develop

Line manage a Philanthropy Officer

Develop systems and processes that enable scalable personalisation

Contribute to the wider Philanthropy team strategy

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About You

We’re looking for a proven mid-value fundraiser who can demonstrate:

Significant experience managing and growing mid-value donor portfolios (typically £1k–£10k)

A track record of delivering income growth and meeting ambitious targets

Strong experience designing donor journeys and upgrade strategies

Confidence using data, insight and testing to optimise performance

Excellent proposal and case-for-support writing skills

Experience collaborating across marketing, digital and communications teams

Line management experience (desirable but not essential)

Strategic thinking with strong delivery discipline

Experience within a large, complex charity environment is highly desirable.

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Our Christian identity underpins everything we do, so as an active Christian, this role offers you the opportunity to integrate your Christian faith and be sensitive to its various expressions across cultures and denominations.

Why Join World Vision UK?

Joining World Vision UK means becoming part of an energetic and flexible team committed to making a positive impact in the world. As a PA to the CFMO, you will play a crucial role in supporting our fundraising and marketing efforts, helping to drive our mission forward. You will have the opportunity to work in an environment that values collaboration, innovation, and dedication to humanitarian causes.

If you are looking to leverage your skills and experience in a role that offers both challenge and reward, we invite you to apply for this exciting opportunity. Together, we can create a better future for children in need.

All applicants must be willing to work within a Christian framework and be sensitive to its various expressions across cultures and denominations.

Please upload your CV of full employment history explaining any gaps of employment and reasons for leaving your previous employer. This must be accompanied with a covering letter (max 2 pages) stating how you meet the essential criteria given in the Job Description and why you are interested in this role.

Closing Date for applications: 13 March 2026

First stage interviews: W/C 16 March 2026 – In Person

We reserve the right to interview candidates and close the ad ahead of the closing date should a strong candidate be identified.

Universal acceptance for everyone, everywhere is at the heart of our Christian organisation. We promote diversity of thought, culture and background, which connects the entire World Vision family. As such, World Vision is proud to be an Equal Opportunity Employer. We value diversity and aspire to reflect this in our workforce. We particularly welcome applications from under-represented sections of the community. World Vision UK also operates flexible working policies and practices.

As a child-focused organisation, World Vision UK is committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check.