Welcome to the world of the SOFTIES. Cute and cuddly character companions to keep you company.

Meet William the Teddy Bear, affectionately known as William Widdop! With a wise demeanour and a knack for keeping everything on schedule, he’s the perfect timekeeper among his friends. William has a special fondness for watches, always appreciating their craftsmanship and precision. As a stickler for time, he believes that every moment is valuable and should be cherished. When he’s not ensuring everyone is on track, you’ll find him enjoying a cozy cup of tea, sweetened generously with honey. With his thoughtful nature and love for tea time, William brings warmth and wisdom to every gathering!