Welcome to the world of the SOFTIES. Cute and cuddly character companions to keep you company.

Meet Ste the Bear, the friendliest little bear in the forest! Ste is a big-hearted, soft teddy bear with a love for life’s simple joys. His perfect day begins with a cozy milky coffee, extra honey, of course. While sipping his coffee, he often watches his favourite cartoons, laughing along and getting inspired. Ste's love for cartoons goes beyond just watching; he's a budding artist who fills notebooks with his own colourful sketches, bringing his favourite characters to life on paper. And when he's not drawing or reading comics, you can bet he's on the grassy field, kicking a football around with his friends, always up for a game and cheering everyone on. With Ste, every day is an adventure, full of fun, imagination, and just a bit of honeyed warmth.