Welcome to the world of the SOFTIES. Cute and cuddly character companions to keep you company.

Meet Sammy the Starfish, the sassiest little creature in the ocean! Bursting with energy, Sammy is always on the move, spreading joy wherever he goes. He loves to sing his favourite tunes, filling the water with a cheerful tune. You can often hear him giggling away from across the room, his laughter is infectious. Sammy doesn’t take life too seriously, reminding all his friends to enjoy every moment and have fun. With his lively spirit and playful attitude, Sammy brings a splash of happiness to the underwater world!