Conversion is a main theological theme in the Lukan corpus. Although much attention has been paid to the issue in Acts, the present work shows how the evangelist also conveys his theological emphasis on conversion in his gospel, through material either unique to it or that has been edited to this purpose. The different issues involved in Luke's emphasis on conversion are discussed, and an attempt is made to place them within the larger spectrum of his theology. The grouping of all these elements provides the basis for constructing Luke's paradigm of conversion. This is volume 252 in the Journal for the Study of the New Testament Supplement series.