The Vegans Are Coming is a satirical look at the strange ways we've learned to treat animals as food, products, entertainment and background scenery, then call it normal.

Through short, sharp chapters, C.K. Gerstel takes aim at tradition, convenience, culture and the stories we tell ourselves when we would rather not look too closely.

It's funny because some of it is absurd. It's darker because most of it is true.

This isn't a diet book. It's about the habits we inherit, the excuses we recycle, and what happens when someone finally asks: "Why are we still doing this?"

For vegans, non-vegans, and everyone in between. A satirical look at animals, food, and the contradictions we rarely question.