"Why poor are poor? Who can cure poverty; 'God' or the'Government'?"'NO POVERTY' tops the list of Sustainable DevelopmentGoals 2030. Several government and non-governmentorganizations are working towards ending poverty for along time. But, much of their work and several anti-povertypolicies have failed over the years because of a skewedunderstanding of poverty. Several theories and approaches, social scientists, and laureates often miss capturing theintrinsic cause of poverty. Ending poverty in all its formsrequires an understanding of poverty in all its forms, including the nucleus of it.Careful attention has to be shown towards the pieces ofevidence for making thoughtful assessments on what reallyimpacts the poor and their poverty. The authors delve deepinto the human psyche to understand why the poor arepoor through intriguing case-studies. Poverty: By Chance orBy Choice is a book that can widen the horizons for a betterunderstanding of the poor and the poverty.