How profound is a little plastic building block? It turns out the answer is very ! 22 chapters explore philosophy through the world of LEGO which encompasses the iconic brick itself as well as the animated televisions shows, feature films, a vibrant adult fan base with over a dozen yearly conventions, an educational robotics program, an award winning series of videogames, hundreds of books, magazines, and comics, a team-building workshop program for businesses and much, much more. * Dives into the many philosophical ideas raised by LEGO bricks and the global multimedia phenomenon they have created * Tackles metaphysical, logical, moral, and conceptual issues in a series of fascinating and stimulating essays * Introduces key areas of philosophy through topics such as creativity and play, conformity and autonomy, consumption and culture, authenticity and identity, architecture, mathematics, intellectual property, business and environmental ethics * Written by a global group of esteemed philosophers and LEGO fans * A lively philosophical discussion of bricks, minifigures, and the LEGO world that will appeal to LEGO fans and armchair philosophers alike