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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

by Jerry Kirkpatrick

  • Publisher: Kirkpatrick Books
  • 15.3 x 22.9 x 1.7 cm

£18.95

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In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo

  • Title

    In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

  • Author

    Jerry Kirkpatrick

  • Publisher

    Kirkpatrick Books

  • Published

    October 2024

  • Weight

    636g

  • Dimensions

    15.3 x 22.9 x 1.7 cm

  • ISBN

    9781737138747

  • ISBN-10

    1737138743

  • Eden Code

    7341471

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