What does it mean to say that imagination plays a role in moral reasoning, and what are the theoretical and practical implications? Engaging with three traditions in moral theory and confronting them with three contexts of moral practice, this book offers a more comprehensive framework to think about these questions. The author develops an argument about the relation between imagination and principles that moves beyond competition metaphors and centre-periphery schemas. He shows that both cooperate and are equally necessary to cope with moral problems, and combines insights of different theories and disciplines to explore how this works in practice.