Author
Michael Shermer
Book Format
eBook (Christian360)
Publisher
Hachette
Published
June 2012
Today's Price
£8.24
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The Believing Brain
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Author
Michael Shermer
Book Format
eBook (Christian360)
Publisher
Hachette
Published
June 2012
£8.24
Save 25%
Available - Download instantly to the Christian360 App
The Believing Brain
Today's Price £8.24
Add both to basket for £27.14 and save £3.84
Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop.
In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.
Author
Michael Shermer
Book Format
eBook (Christian360)
Publisher
Hachette
Published
June 2012
ISBN
9781780335308
ISBN-10
178033530X
Eden Code
6270665
More Information
Author/Creator: Michael Shermer
ISBN: 9781780335308
Publisher: Hachette
Release Date: June 2012
Eden Code: 6270665