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Televangelism Reconsidered

Ritual in the Search for Human Community [Paperback]

by Bobby C. Alexander

Author
Bobby C. Alexander
Book Format
Paperback
Publisher
Oxford University Press
Published
January 1994

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Televangelism Reconsidered

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Product Description

By closely examining four television programs-Falwell's "The Old-Time Gospel Hour," Robertson's "700 Club," the Bakkers' "PTL Club," and the telecasts of Jimmy Swaggart-this work considers the attraction of televangelism for its conservative Christian audience. It argues that televangelism, as ritual performance, both legitimates the beliefs of viewers and at the same time adapts other beliefs of its viewers to the broader culture.