Marketing with Fervor isn't just another marketing book-it's a battle-tested playbook for nonprofits ready to make an unforgettable impact. Written by Mike Farag, founder of Fervor, this book is a heart-driven guide born out of real experiences, like helping a nonprofit in Haiti supercharge its mission through marketing. That moment sparked the creation of Fervor and the approach detailed in these pages.

At the heart of the book is Fervor's game-changing Brand Impact Assessment