Our world is changing dramatically, yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open and interested in spiritual insight when increasingly most people are not. Our urgent need, then, is the capacity to persuade - to make a convincing case for the gospel to people who are not interested in it.

In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Following the tradition of Erasmus, Pascal, G. K. Chesterton, C. S. Lewis and Malcolm Muggeridge, Guinness demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise them with signals of transcendence and the credibility of the gospel.

Discover afresh the persuasive power of Christian witness from one of the leading apologists and thinkers of our era.