Jerry Marshall believes in setting at least one audacious goal every year. Recent goals include attempting to save the government £50 billion, and setting up a call centre in Bethlehem to create jobs unaffected by border closures. He's a serial entrepreneur and a sailing fanatic, has fought with Pete Waterman on breakfast TV and once won a unicycling race. This book is about hard-won lessons in entrepreneurial leadership applied to many different spheres, including social enterprise, fighting poverty and political campaigning. It's a story of money, sex, family, faith and inflating large white elephants.