This is a book that is unabashedly, uncompromisingly written to men. There are many books about us, but precious few written to us. It is a throw back to the days of "man-to-man talks," male virtues, chivalry, and a respect for women and children that grew out of understanding the responsibility of being a "grown man." It is a book that enables us to discover the maximum potential of our lives--to live as maximized men. It is long overdue. Pungent and direct, this is a book that challenges today's man. Some may be so angry at the ascertions that they will want to slam the book down and quit. Others will be tempted to fire off a hot letter to "get Ed Cole straightened out."