Many of us live in blissful ignorance of the layers of our own culture which we add to the good news of Jesus. It's all well and good when we're doing mission within our own community, but when we go – as Jesus sent us – beyond our own community, it's vital that we separate out biblical values from the values that we hold which are purely cultural.To begin to examine ourselves in such a way, however, demands that we exercise humility. Andy McCullough's book opens our minds to the importance of this topic. Whilst he focuses on international mission, the principles remain 100% applicable to the current UK (and European and North American) domestic context. How do we reach a beautifully diverse UK? The answer is to share the good news in a way that connects with each person's cultural heart, stripping away our own cultural baggage that 2,000 years of European culture has heaped on top of it. This topic matters, because character matters. With the concerning rise of Christian nationalism in Europe and North America, we're seeing the importance of possessing godly character more now than at any other point in our lifetimes. To be challenged to 'humility' is counter-cultural, but it's a challenge to follow our God's own example. Humility is what helped the early Christian church to stand out from the society they were living in. Why should we live differently to them? Andy McCullough calls us back to this foundational Christian virtue which should be the cornerstone of all godly Christian leadership. Throughout his book he points out several areas of our lives in which he challenges us to live out humility. Some of these are areas that we may never have even considered! They might make us squirm and feel uncomfortable at times – but I dare you to read it with an open mind and a humble heart.