What does it mean to evangelize ethically in a multicultural country?

Following his successful Evangelism after Christendom , Bryan Stone addresses reasons evangelism often fails and explains how it can become distorted as a Christian practice when it is narrated and constructed in the context of empire, the nation-state and its military, and consumer culture. Stone urges readers to consider a new approach, arguing for evangelism as a work of imagination and a witness to beauty rather than a crass effort to compete for converts in pluralistic contexts. He shows that how we embody the life of Christ in our own lives is the most compelling form of evangelism in today's rapidly changing world.