The church has no business trying to attract unbelievers into its life in order to evangelise them, and doing so, to boot, by treating the gospel as a product to be marketed. But, alas, more and more churches are developing sophisticated schemes to do this, schemes which reach a high pitch of professionalism. David Gay, having written at large on the matter, has now produced this work of extracts from a variety of writers past and present who have tackled one of the inevitable consequences of wanting to attract unbelievers into the life of the church so that they may be evangelised; namely, how to overcome the natural man\'s hatred of the gospel. This has two strands; one negative, the other positive. First, the advocates of this system must be tempted to water down the unpalatable aspects the gospel (that is, unpalatable to the natural man), if not remove them altogether. Secondly, the advocates of this system must be enticed to introduce things which are attractive to the natural man. The most up-to-date schemes do, indeed, play down the offence of the gospel, and go out of their way to provide a whole range of attractions for the natural man. These extracts give plenty of food for thought about this grievous defection from Scripture. A free audiobook of the author reading this title can be found at davidhjgay.com