Written by Jim Collins, the author of How The Mighty Fall and co-author of Built to Last, Good To Great investigates why some companies make the leap...and others don't.

How does a good company become a great company? After five years in research, Collins find that it is possible for a company to make the change from a good company to a great one. He explores that it has happened before and it can happen again. Good to Great uncovers the underlying reasons that enable any type of organisation to make the step from good to great while other organisations stand and watch.

Supported by extensive research and evidence, Collins findings are surprising - at times even shocking - to the modern mind. "Good to Great" is a management book full of vital ideas that reads as well as a fast-paced novel.