Like it or not, today's modern world is full of celebrity culture. The media is always providing us with updates on the lives of Britney Spears and David Beckham and we even get force-fed the latest reality TV news. In "Gods Behaving Badly," Pete Ward analyses celebrity culture from the point of view of Christian theology. He explores the relationship that Christian theology has with this cultural phenomenon and discusses how Christian theologians can positively engage with it.

Ward emphasises the term "theological capital" throughout the book and explains how and why Christian theologians should engage with celebrity culture as theological capital; Ultimately, celebrity culture can be considered as a theological resource. The book closes with the prospect that theologising can be related to issues of missiology by applying ideas like incultration and accultration.