We live in a world that all too often operates under the overriding template of self-promotion, embracing a 'hooray for me' attitude and which measures success in increasingly small timeframes dotted with markers of temporal value. Millions of viewers know James Brown as a sports commentator and former athlete. With ROLE OF A LIFETIME, James reveals a different side of his character. Part memoir and part self-help, this book draws on James' lessons from his life experiences to guide readers to find fulfilment and significance. He offers values and encouragment to others of all generations, assisting them in their search for meaning in navigating a world that increasingly promotes transient values, if any at all. His message that shortcuts and gimmicks are counterproductive to a person's success provides hope that there is a God who cares about them and their futures.