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by Lane D DeVries
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From the tulip fields of Holland to the rugged coast of Northern California, The Pursuit of Purpose is an inspiring true story of resilience, faith, and the relentless pursuit of the American dream.
Lane DeVries, a fourth-generation flower farmer, shares his remarkable forty-year journey building one of America's largest flower farms, Sun Valley Floral Farms, through triumphs, setbacks, and seasons of profound change. With honesty and heart, DeVries invites readers behind the scenes of the floral industry, revealing the challenges of entrepreneurship, leadership, and innovation in a rapidly changing marketplace.
More than a business memoir, this is a story of faith, family, perseverance, and purpose. From humble beginnings in the Netherlands to navigating labor crises, economic upheaval, and global competition, DeVries shows how values such as integrity, teamwork, gratitude, and humility can carry a vision through even the hardest storms.
Written for entrepreneurs, leaders, farmers, and dreamers alike, this deeply personal narrative offers timeless lessons on building a business with purpose, leading with resilience, finding opportunity in adversity, and staying true to one's values in times of uncertainty. The Pursuit of Purpose reminds us that success is not measured by wealth or fame, but by the difference we make, the people we uplift, and the legacy we leave behind.
Title
The Pursuit of Purpose : A 40-Year Journey of a Dutch Flower Farmer in America
Publisher
Dutch Lane Publishing
Published
November 2025
Weight
400g
Dimensions
15.3 x 22.9 x 1.8 cm
ISBN
9798993567600
ISBN-10
8993567603
Eden Code
7381860
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£15.33
Save 19% | Free UK Delivery
Available - Usually dispatched within 7 days
Available - Usually dispatched within 7 days
