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Marketing Analytics

by A. Mansurali, P. Mary Jeyanthi

  • Hardback
  • 350 pages
  • Publisher: Apple Academic Press Inc.
  • 15.6 x 23.6 x 2.5 cm

£123.61

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For marketers and students needing data tools

Unpacks how to use smart data for better sales

Helps you make better business choices today

Master the world of marketing analytics with this clear guide to machine learning and data-driven decisions.

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A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

  • Title

    Marketing Analytics

  • Authors

    A. Mansurali +1

  • Book Format

    Hardback

  • Publisher

    Apple Academic Press Inc.

  • Published

    February 2023

  • Weight

    692g

  • Page Count

    350

  • Dimensions

    15.6 x 23.6 x 2.5 cm

  • ISBN

    9781774910887

  • ISBN-10

    1774910888

  • Eden Code

    6632525