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Marketing Analytics

by A. Mansurali, P. Mary Jeyanthi

  • Hardback
  • Publisher: Apple Academic Press Inc.
  • 15.6 x 23.6 x 2.5 cm

£120.64

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A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

  • Title

    Marketing Analytics

  • Book Format

    Hardback

  • Publisher

    Apple Academic Press Inc.

  • Published

    February 2023

  • Weight

    692g

  • Dimensions

    15.6 x 23.6 x 2.5 cm

  • ISBN

    9781774910887

  • ISBN-10

    1774910888

  • Eden Code

    6632525

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