When Bob "Bull" Watson was hired as general manager of the New York Yankees in 1996, his orders were to give the club a title it had not had since 1977 and 1978 World Series Champions -- to do it as soon as possible, preferably that same year. Watson survived that pressure just as he survived his bout with cancer and his difficult climb out of the minor leagues in the racially turbulent 1960s. "After 32 years in baseball .. surviving may be the one thing I do best." Interwoven with his life story is an informative and entertaining discussion of all things baseball -- how a hitter thinks, how to build a powerful ball club, how to manage the personalities and egos in the game, and how the game has changed over the years.