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DIGITAL ENABLEMENT AND INNOVATION I

[Hardback]

by Shan Ling Pan, Derek Wen Yu Du, Haibo Hu

Book Format
Hardback
Publisher
World Scientif
Published
March 2019
Weight
414g

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DIGITAL ENABLEMENT AND INNOVATION I

Today's Price £63.46

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Product Description

The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.