Giving money to someone can lift your happiness more than spending it on yourself. Giving and charitable activities activate the regions of the brain associated with pleasure, social connection, and trust, creating a "warm glow" effect. Scientists also believe that altruistic (Selfless) behaviour releases endorphins (Reduce pain and increase pleasure) in the brain, producing the positive feeling.Giving improves physical health and longevity. Giving is as old as planet earth. We cannot stop or slow down now. Find more on what the Patriarchs, fathers of Faith and scientists say about giving and the true meaning of Apostle Paul saying, 'God loves a cheerful giver'.