The Centre Brain Paperback

Unleashing Your Persuasive Power

by Steve Adams;


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Why do we do what we do? Discover how to use the infinite complexities of the brain to make your message clear, compelling, and connecting with listeners.  

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The Centre Brain

Full Product Description

When you face a red light, what can you say to turn it green?

On stage needing to hook the audience?

Convincing a friend over coffee?

Sweating it in a job interview?

The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

The Centre Brain by Steve Adams was published by SPCK Publishing in July 2017 and is our 2457th best seller. The ISBN for The Centre Brain is 9780281077908.

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Details for The Centre Brain

Page last updated 14th June 2017
Author / Artist
Book FormatPaperback
PublisherSPCK Publishing (July 2017)
Weight240g
Number of Pages172
Height198 mm
Width129 mm
ISBN9780281077908
ISBN-100281077908
Product Code4516660
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