Author
Steve Robinson
Book Format
Paperback / softback
Publisher
Thomas Nelson
Published
August 2020
Today's Price
£15.93
Free UK Delivery
Available - Usually dispatched within 11 days
Covert Cows and Chick-fil-A
Today's Price £15.93
Life giving resources. Faithfully delivered.
FREE delivery on orders over £10
Serving over 2 million Christians in the UK
with Bibles, Books and Church Supplies
Our Buy-Now-Pay-Later accounts used
by over 4,000 UK Churches & Schools
Author
Steve Robinson
Book Format
Paperback / softback
Publisher
Thomas Nelson
Published
August 2020
£15.93
Free UK Delivery
Available - Usually dispatched within 11 days
Covert Cows and Chick-fil-A
Today's Price £15.93
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.
Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author
Steve Robinson
Book Format
Paperback / softback
Publisher
Thomas Nelson
Published
August 2020
Weight
205g
Dimensions
139 x 212 x 16 mm
ISBN
9781400213221
ISBN-10
1400213223
Eden Code
5130315
More Information
Author/Creator: Steve Robinson
ISBN: 9781400213221
Publisher: Thomas Nelson
Release Date: August 2020
Weight: 205g
Dimensions: 139 x 212 x 16 mm
Eden Code: 5130315