Author
Riccardo Illy
Book Format
Paperback / softback
Publisher
HarperCollins
Published
February 2022
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£13.31
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The Art of Excellent Products
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Author
Riccardo Illy
Book Format
Paperback / softback
Publisher
HarperCollins
Published
February 2022
£13.31
Save 11%
Free UK Delivery
Available - Usually dispatched within 24 hours
The Art of Excellent Products
Today's Price £13.31
The Art of Excellent Products
+
The Art of Entrepreneurship: The Proactive Method to Turn the Time, Talent, and Resources You Have Into What You Want
Add both to basket for £29.23 and save £3.25
Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy … until now.
Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values. Steeped in businessman Riccardo Illy’s personal experiences using these tried and tested Italian business standards to run his family’s world-renowned coffee company for generations you will:
By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in today’s market, even in an industry in which new companies aggressively challenge your brand daily.
Author
Riccardo Illy
Book Format
Paperback / softback
Publisher
HarperCollins
Published
February 2022
Weight
185g
Dimensions
139 x 211 x 15 mm
ISBN
9781400225101
ISBN-10
1400225108
Eden Code
5589077
More Information
Author/Creator: Riccardo Illy
ISBN: 9781400225101
Publisher: HarperCollins
Release Date: February 2022
Weight: 185g
Dimensions: 139 x 211 x 15 mm
Eden Code: 5589077