The 15 Invaluable Laws Of Growth Paperback

Live Them and Reach Your Potential

by John C. Maxwell;

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The 15 Invaluable Laws Of Growth

Full Product Description

John Maxwell's Secrets to Personal Growth

Become intentional about your own personal growth. John C Maxwell shares with you the principles of personal growth essential to growth in every area of life. ‘Intentionality,’ says the respected leadership speaker and teacher, is the key. If you want to be an effective church leader, business manager or a success in inspiring and getting the best from others, you first need to get the best from yourself.

‘15 Invaluable Laws Of Growth’ is the third in the author’s bestselling ‘Laws of…’ series and opens your mind the idea of fulfilling all of your hidden potential. By first making you aware of who you are and what you can do, John C Maxwell leads you through the tools to make the most of yourself and to inspire others to make the most of themselves alongside you.

With the teaching given through his ‘Mastermind’ study groups and lectures, John steers you toward the path of lifelong learning and the development of a potential for further growth that keeps on increasing as you grow and is never used up.

The 15 Invaluable Laws Of Growth by John C. Maxwell was published by Hodder and Stoughton in January 1960 and is our 17918th best seller. The ISBN for The 15 Invaluable Laws Of Growth is 9781455522231.

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Publisher's Description

Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is ‘yes’. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has learned about what it takes to reach our potential. This third and final book in John Maxwell's ‘Laws series’ (following 2 million bestseller ‘The 21 Irrefutable Laws of Leadership’ and ‘The 17 Indisputable Laws of Teamwork’) will help you become a lifelong learner whose potential keeps increasing and never gets 'used up'.

John C. Maxwell is an internationally respected leadership expert, speaker, and author selling more than 20 million books. Dr. Maxwell is the founder of EQUIP, a non-profit organization that has trained more than 5 million leaders in 126 countries worldwide. Each year he speaks to the leaders of diverse organizations, such as Fortune 500 companies, foreign governments, the National Football League, the United States Military Academy at West Point, and the United Nations. A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell has written three books that have sold more than a million copies: The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable Qualities of a Leader.


- The Law of the Mirror: you must see value in yourself to add value to yourself.
- The Law of Awareness: you must know yourself to grow yourself.
- The Law of Modelling: it's hard to improve when you have no one but yourself to follow.
- The Law of the Rubber Band: growth stops when you lose the tension between where you are and where you could be.
- The Law of Contribution: developing yourself enables you to develop others.

Featured Video Transcript

John C Maxwell: “I’m very excited about my new book, ‘15 Invaluable Laws Of Growth’. This is something I’m very passionate about. For 35 years I’ve been on a personal growth plan and I’ve had people who continually ask me: “John, how do I grow?” That’s why I finally wrote ‘The 15 Invaluable Laws Of Growth’ book. It tells people how to start growing, how to keep growing because what I’ve learned and what I’ve discovered is that growth is happiness and when we ourselves start to grow, grow everything around us begins to grow also.”


"My good friend John Maxwell has been a great source of inspiration and encouragement in my life and has motivated millions of people around the world to achieve new heights in their lives as well. In his new book, The 15 Invaluable Laws of Growth, John does what he does best; inspiring people to find and unlock their true potential and fulfil their God-given purpose. Regardless of where you are in your life, the principles outlined in this book can help you to forge better relationships, grow spiritually and become all that you were created to be." - Joel Osteen.

"I salute John Maxwell for being a pioneer for leadership throughout the world. In his most recent book, he has successfully distilled the 15 most invaluable laws for personal growth. To read this book is to receive the essence of John's expertise, which will help you take your personal success to the next level." - Stedman Graham, speaker, author and entrepreneur.
“I have found the book to be another excellent work by John. I thoroughly enjoyed the way that John has of taking serious material and making it fun to read. John illuminates the principles behind personal growth with stories from his own life, which makes them relatable and understandable. Yet the truths within the examples are as solid as if they were the results of an extensive academic study. If you are seriously interested in personal growth, what it is and how to do it, then The 15 Invaluable Laws of Growth is a must read. Even if you only casually read for the purpose of learning, I’d still put 15 Laws on your reading list, because it is enjoyable and encouraging to anyone on a journey to be more and do more.” – Joseph Iliff. ‘Seek Out Wisdom’.
“This book is not about building a team, it's about growing YOURSELF first. It's a great book. I would strongly recommend this book, if you like to know how to increase your influence as a leader...this is it! I enjoyed it and I will order a copy for every member on my team. Growth begins with you.”  - Farsad Asl.
“What a wealth of leadership and personal growth wisdom! I believe his 5 Levels of Leadership is his best work yet. I know you'll love it.” - Dick Vermeil, Former NFL Head Football Coach.

”John has been a mentor and teacher for me for many years and what I love most about him is that he has pushed and helped me personally go through The 5 Levels of Leadership!” - Kevin Turner, COO, Microsoft, on The 5 Levels of Leadership.


Throughout each chapter of his book Maxwell explores one of his 15 ‘Laws of Personal Growth’ and then he gives you practical exercises to complete that demonstrate that law and help you to put into real life practice. The first and key chapter of the book is ‘The Law of Intentionality’, which is basically what the book is all about. The idea is that you don’t get to grow at all unless you take growth seriously, and adopt the frame of mind that equips you to tackle the very real obstacles to growth by investing your time and effort. This isn’t rocket science. No star athlete just shows up for the event without any practice and no winning team is built from people who don’t train together before the game. Success in life, in business and in church leadership is, according to Maxwell (and common sense), exactly the same. In order to reach your full potential, he says, you must be intentional about what you’re doing and be prepared to put in the hard work.
It’s worth just stopping a moment and thinking about what potential really is. And really, it’s something that hasn’t happened yet… but could and probably should. Your potential is everything you could be if you let it happen. Most people are ‘potentially’ capable of a lot more than they ever achieve. They could be richer, faster, more knowledgeable - even nicer - than they are now but there’s something stopping them or getting in their way. That’s not to say we’re all world champion runners, captains of commerce, brain surgeons and prize-winning novelists who, well… just never bothered. But we could all be better than we are in the field, activity or discipline we care most about.
And make no mistake, seeking excellence – or at least progress - in the field of parenting, evangelism, home group leading, mission, fund raising or simply being more content is no less worthwhile an ambition than any more publicly acclaimed achievement. However, just as the ‘15 Laws’ are essential to fulfilling your potential in these personal areas of life, the critical law that makes all the difference is Law number 1: intentionality. Follow this law, and you’ll turn your potential into reality, ignore it and you’ll have to cope with the regrets of what you might have done or might have been.


‘Intentionality’ sounds like a new word, but it was first used by St. Thomas Aquinas in the 13th century to ‘Christianise’ the biological ideas of the ancient Greek philosopher, Aristotle. He used the concept to describe the way human beings and animals change themselves to conform with their understanding of the world around them. It’s a circular process of understanding experiences and then adapting behaviours, processing the outcome and gathering learning. Eventually, it’s possible to behave in a way designed to cause a predicted outcome, and have an influence by intention rather than be affected almost by accident.
In his first chapter of ’15 Laws of Personal Growth’, Maxwell explores the pitfalls that trap people and prevent them from moving on to being truly intentional about personal development. The first is “The Inspiration Gap.” It’s no good just waiting for the inspiration to do something. It takes a conscious decision to just start doing it, that’s what inspires you to go on, he argues. Reflecting on his own journey toward intentionality, the author says, “I had only one reason to do it. I believed I should do it because I hoped it would make a difference. That certainly didn’t feel inspirational. But I started. To my astonishment, after a year of dedicated growth… it did make a difference. After that, I didn’t want to miss a single day!”
Good intentions aren’t enough on their own, that’s why Maxwell continues his explanation of this law with the chapter Do it Now. The difference between those who reach their potential and those who “die with songs still in them”, he insists, is actually about the getting up and getting to work. So what’s his big plan? Maxwell urges his readers dedicating one hour every day to personal growth. It might be a full one-hour block every day, or in 20, 30 or 40 minute slots if that fits more easily into your daily schedule. And it might mean getting up earlier or going to bed later. Eventually this pattern will become part of your daily discipline, and you’ll prove the truth of the Bible text, “Now finish the work, so that your eager willingness to do it may be matched by your completion of it…” (2 Cor. 8:11).

In Brief: Eden Video Transcript

“Growth is essential to your satisfaction and your success, but it doesn’t just happen. John C. Maxwell’s “The 15 Invaluable Laws of Growth ” shows you how to focus on growing with a purpose, how to identify the best environment to support your growth, how to stretch your abilities and pursue your lifelong dreams. In reaching your full potential through personal growth, you’ll be ready to equip and inspire others to grow alongside you.”

Featured Video


Details for The 15 Invaluable Laws Of Growth

Author / Artist
Book FormatPaperback
PublisherHodder and Stoughton (January 1960)
Number of Pages288
Thickness20 mm
Height230 mm
Width157 mm
Product Code4052195
Page last updated 12th November 2012
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