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The Religious Dimensions of Advertising

[Paperback]

by T. Sheffield

Author
T. Sheffield
Book Format
Paperback
Publisher
Palgrave Macmillan
Published
February 2016

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The Religious Dimensions of Advertising

Today's Price £45.06

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Product Description

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.