The Reformation of Machismo Paperback

Evangelical Conversion and Gender in Colombia

by Elizabeth E. Brusco

In Stock - Usually dispatched within 24 hours


Free UK delivery when you spend £10 or more

Price and Purchase

Offer price: £19.47 Free UK Delivery
Go to Basket We accept VISA, Mastercard, Paypal and Buy Now Pay Later

If you're buying for a church, school or business, why not Buy Now Pay Later?

Find Out More

The Reformation of Machismo

Full Product Description

Protestant evangelicalism has spread rapidly in Latin America at the same time that foreign corporations have taken hold of economies there. These concurrent developments have led some observers to view this religious movement as a means of melding converts into a disciplined work force for foreign capitalists rather than as a reflection of conscious individual choices made for a variety of personal, as well as economic, reasons. In this pioneering study, Elizabeth Brusco challenges such assumptions and explores the intra-household motivations for evangelical conversion in Colombia. She shows how the asceticism required of evangelicals (no drinking, smoking, or extramarital sexual relations are allowed) redirects male income back into the household, thereby raising the living standard of women and children. This benefit helps explain the appeal of evangelicalism for women and questions the traditional assumption that organized religion always disadvantages women. Brusco also demonstrates how evangelicalism appeals to men by offering an alternative to the more dysfunctional aspects of machismo. Case studies add a fascinating human dimension to her findings. With the challenges this book poses to conventional wisdom about economic, gender, and religious behaviour, it will be important reading for a wide audience in anthropology, women's studies, economics, and religion. For all students of Latin America, it offers thoughtful new perspectives on a major, grass-roots agent of social change.

The Reformation of Machismo by Elizabeth E. Brusco was published by University of Texas Press in January 1995. The ISBN for The Reformation of Machismo is 9780292708211.

Go to Basket

Reviews of The Reformation of Machismo

Customer reviews and testimonials Write a review

Go to Basket

Product Q&A

Got a question? No problem! Just click here to ask us about The Reformation of Machismo.


Details for The Reformation of Machismo

Author / Artist
Book FormatPaperback
PublisherUniversity of Texas Press (January 1995)
Number of Pages223
Thickness18 mm
Height229 mm
Width152 mm
Product Code1926027
Page last updated 1st November 2018
Eden is an accredited Living Wage employer