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Famous for its cover images of real people, The Way Bible inspired the Jesus Revolution of the 1970s, an now looks to do the same for a new generation of teens, twenties and thirties with a new, updated edition of the NLT Bible.
The new edition of The Way reconnects a restless generation, looking for direction, back to Jesus as the Way, the Truth, and the Life. It includes with the full NLT text first-person stories, reflections, and questions which bring the Bible alive and giving hope to the real world.
The Way offers a way that works, a way that matters and a way that asks you to step up to something important and big enough to live for. It's a visual and textual experience for a generation bombarded the blurred boundaries of the media. It’s an interactive experience for those ready for change, and a challenge.
The Way by Mark Oestreicher was published by Tyndale House Publishers in April 2012 and is our 25074th best seller. The ISBN for The Way is 9781414348377.
New Living Translation for a New Generation
Posted: Thursday, March 14th
With its striking sofa-in-a-field cover image, can The Way do today what it did for 1970s Jesus Revolution? Christian Marketplace International Client Manager, Eric Siewert, remembers his sofa days when: “Everyone had a couch. It didn’t matter if it was yours or not.”
It started in secondary school. We’d go over to friends’ houses and congregate in the living room; piling onto couches and wherever we could. Then, for summer music festivals, we’d throw old couches onto the back of a pick-up truck and set them down in fields in front of stages and at our campsites. At university, it continued; everyone had a couch. It didn’t matter if it was yours or not.
Home is where your couch is
When we bought our first home, my wife and I went couch shopping. We had the house for a few weeks before we picked up the couch, but when we brought the couch in, set it down, and sat in it – then we were home.
Launched in the 1970’s, The Way was revolutionary for its inclusion of real people’s photos on the cover. The aim of that Bible was to reach real twenties and thirties in a way unlike anything else in print. It did just that, climbing all the way to the top of the bestseller charts. Now, in 2012, The Way takes that same approach to this generation of twenties and thirties.
Of the recent revisions of modern English Bible translations, The Way is the one that reminds us that God isn’t scary. He is complicated - and sometimes we just need to wrestle with him, because what the Bible says feels wrong to us. Yet The Way open up space to respond. We get to sit on a couch with God, to converse with him, and learn.
A focus on the grey places
In a unique format, The Way places real people’s stories - their confusion and their angst, within the stories of the Bible. It pulls on raw monochrome images putting the focus on those places in the Bible that are grey, and hard, and messy.
Through QR codes, (ask your nearest teenager or smart phone user) The Way pushes deeper into the stories we’ve heard all our lives, linking them to online resources giving further explanation, exploring our world through the Creator’s eyes, and make it real.
Trying to see things as God intended
The Way doesn’t look for the clean answer. It admits that sometimes - often, the stories and lives of the Bible don’t make sense. “Yes”, it says, “This is hard, but it’s actually beautiful when you start to see things as God intended.”
The Way is the Bible with a couch mentality. It takes the idea of friends coming together - sitting and talking, and packages that idea into a Bible. It says, “This doesn’t have to be overwhelming or beyond you. Let’s talk about it. Let’s sit with it. Let’s wrestle with its Author. Let’s not be just ‘OK’ with passages. And let’s fall in love with its Creator.”
The Way brings people together, lending a hand with the struggle of carrying it – the struggle of understanding the Bible. The Way is my first couch in my first home: scary, overwhelming, and yet, home. – Eric Siewart. First published on Christian.co.uk
|Author / Artist||Mark Oestreicher|
|Book Format||Paperback / softback|
|Publisher||Tyndale House Publishers (April 2012)|
|Number of Pages||1594|
|Page last updated||10th August 2018|