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The Centre Brain

Unleashing Your Persuasive Power

by Steve Adams

Why do we do what we do? Discover how to use the infinite complexities of the brain to make your message clear, compelling, and connecting with listeners.

  • Want to know more of how your mind works?

  • This clear guide unpicks the centre brain's impact

  • You'll find new ways to grow as a thoughtful, sharper person

  • Author

    Steve Adams

  • Book Format


  • Publisher

    SPCK Publishing

  • Published

    July 2017

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The Centre Brain

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Product Description

When you face a red light, what can you say to turn it green?

On stage needing to hook the audience?

Convincing a friend over coffee?

Sweating it in a job interview?

The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.


  • Author

    Steve Adams

  • Book Format


  • Publisher

    SPCK Publishing

  • Published

    July 2017

  • Weight


  • Page Count


  • Dimensions

    127 x 194 x 18 mm

  • ISBN


  • ISBN-10


  • Eden Code


More Information

  • Author/Creator: Steve Adams

  • ISBN: 9780281077908

  • Publisher: SPCK Publishing

  • Release Date: July 2017

  • Weight: 159g

  • Dimensions: 127 x 194 x 18 mm

  • Eden Code: 4516660

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